Paul | Email Marketing & Automation

About Me

I'm Paul, an email marketing strategist with 2+ years of experience building high-performing campaigns for e-commerce, SaaS, and subscription brands. I've managed 300k+ emails with an average open rate of 38% - significantly above industry averages.

My approach combines data-driven optimization with genuine customer engagement. I don't just chase metrics; I craft campaigns that feel personalized and valuable to every recipient. The best email isn't the one with the highest click rate - it's the one people actually want to open.

Campaigns That Deliver Results

Holiday Promo Campaign

Client: Mid-market e-commerce retailer | Duration: 2-month campaign

Challenge: Boost seasonal sales during a competitive holiday period.

Solution: I segmented audience by purchase history and engagement level, then delivered personalized offers via a 3-email sequence optimized for mobile. My role included strategy, copywriting, and A/B testing.

Impact: 42% open rate, 18% CTR, 12% conversion uplift compared to the previous year.

Personalization drove higher conversions by 12%.

Onboarding Series

Client: SaaS software platform | Duration: Ongoing automated series

Challenge: Increase activation and engagement of new users post-signup.

Solution: I designed a 5-step automated welcome series with behavior-triggered emails, tailored product tips, and strategic follow-ups. Built in GetResponse with behavioral segmentation to maximize relevance.

Impact: 60% engagement rate, 25% increase in trial-to-paid conversions.

Automation improved trial-to-paid conversions by 25%.

Skills & Tools

Email Platforms (Expert): GetResponse, Mailchimp — built automation flows that increased trial-to-paid conversions by 25%

Automation & Testing (Expert): Complex drip campaigns, behavioral triggers, A/B testing — consistently improve CTR by 15-30%

Optimization & Analytics (Expert): Deliverability audits, segmentation strategy, performance analysis — improved client average open rates from 22% to 38%

Case Studies

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